Terms of Service

Last updated August 10, 2026

These Terms govern your use of bakku (the "Service", "we", "us"). By creating an account, you agree to these Terms. See also our Privacy Policy.

1. What bakku does

bakku helps service businesses detect clients who are overdue for a repeat visit and automatically sends them a nudge to encourage rebooking, based on client data you import.

2. Your account

• You must provide accurate information when creating your account.
• You're responsible for activity that happens under your account.
• One business per account unless we agree otherwise.

3. Your responsibilities when using bakku

• You may only import and message people who are your own existing clients — never a purchased, scraped, or third-party list.
• You're responsible for having a lawful basis (under GDPR or applicable law) to hold and message the personal data you import.
• You must honor opt-out/unsubscribe requests. bakku handles this automatically via the one-click unsubscribe link in every nudge email — you may not attempt to re-add or re-message someone who has opted out.
• You won't use bakku to send spam, harassing, or misleading messages.
• You won't attempt to reverse-engineer, resell, or abuse the Service.

4. Plans, billing, and trials

• New accounts on the Starter plan can start a 14-day free trial. A payment card is required to start the trial, but you are not charged during the 14 days, and you can cancel at any time before the trial ends to avoid being charged.
• If you do not cancel before the trial ends, your card is automatically charged the Starter plan price and your subscription continues on a recurring monthly basis.
• Each payment card is eligible for one free trial. If a card has already been used for a trial on another account, a second trial on that card will not be started and you will not be charged — you may instead subscribe directly, with billing starting immediately.
• The Pro and Multi-location plans do not include a free trial; billing starts immediately on subscribing.
• Subscriptions are billed monthly in advance and auto-renew until cancelled.
• You can cancel anytime via the billing portal; you'll retain access until the end of the current billing period.
• No refunds for partial months, except where required by law.

5. Service availability

We aim for high availability but don't guarantee the Service will be uninterrupted or error-free. We may modify or discontinue features with reasonable notice.

6. Data ownership

You own the client data you import — we process it only to provide the Service to you. On cancellation, you may request an export of your data before it's deleted per our retention policy (see the Privacy Policy).

7. Disclaimer of warranties

The Service is provided "as is." We don't guarantee any specific number of recovered bookings or amount of recovered revenue — results depend on your clients, your business, and factors outside our control.

8. Limitation of liability

To the maximum extent permitted by law, bakku's total liability for any claim relating to the Service is limited to the amount you paid us in the 3 months before the claim arose. We're not liable for indirect, incidental, or consequential damages.

9. Termination

We may suspend or terminate accounts that violate these Terms — in particular the client-data rules in Section 3 — with or without notice depending on severity.

10. Governing law

These Terms are governed by the laws of Bulgaria, without regard to conflict-of-law principles.

11. Changes to these Terms

We'll notify account holders by email of material changes before they take effect.

12. Contact

hello@bakku.co